Will Headley, Tom Ewing, Alain Samson on Greenpeace. Brainjuicer. “Polar opposites: Using prevention and promotion focus to optimise communications" warc (sub req’d)
Oh, this is up? Cool! This was for a conference paper (for a conference which then wasn’t doing papers so I feared it would end up in limbo) so I get to talk all fancy like about “the scope of our study”.
Will and Alain did the heavy practical and theoretical lifting here, yours truly just hammered away at the keys until a paper came out. But it’s quite an interesting study about regulatory fit and charity work.