Yesterday saw a three-hour micro-conference on gaming and research, organised by Ray Poynter. As you probably know I find this stuff very interesting anyway, so I thought I’d organise some of the thoughts I had here (and a few thoughts I nicked from other people on the very entertaining tweetstream.)
So first of all, 5 good things about “gamification” and research, and then in the next post I’ll post 5 barriers and issues.
THE GOOD POINTS
1. It works! As one Tweeter said, not using predictive markets isn’t caution, it’s head-in-the-sand. That’s one game-related method where there seems to be a ton of evidence in its favour. Meanwhile Jon Puleston had a barrage of examples of work where introducing game elements into surveys had radically increased respondent engagement with them.