I read a social media study yesterday from a research agency which had my eyebrows rising a bit. It was a global study talking about people’s awareness and usage of various platforms, and it seemed very compehensive. It talked about Facebook and Twitter, it examined the Pinterest phenomenon, it had a good secton on V-Kontakte, and it delved down as far as almost-forgotten networks like Ning and Bebo. So that made one of its omissions even more glaring.
No Tumblr. Not a mention. Not in the graphs, the analysis, nowhere.