» "An Easy Way To Increase Creativity"
Study from Scientific American suggesting that if you decrease someone’s sense of proximity to a problem you’re more likely to get a creative solution. This can be by something as trivial as telling students in Indiana that the problem was formulated not in Indiana but in California.
What this made me think about was how the direction of social media is all about creating a sense of proximity - receiving stimulus from friends, and friends-of-friends, rather than strangers. Is it too much of a leap to hypothesise that, if this study is valid, this kind of proximity may be a deadening factor in people’s creativity?
(This is another angle on groupthink, I think.)
