“ Never, ever ask your artists to voice their own advertisements on Spotify. They sound terrible and desperate and cheap and tawdry and just pathetic and music fans begin to associate YOUR artist with ruining THEIR fun. Your artist becomes the enemy of music. This surely is not the idea.
— Popjustice (via jonathan-deamer)
Very, very true.
Part of the problem is that ads on a streaming music service feel more disruptive than ads on TV, say. TV shows can structure themselves around breaks in the action and the ads work in that context. Within Spotify the ads always feel like an ambush, especially if you’re playing a sequence of tracks (an album or mix): on shuffle they don’t irritate nearly as much. One irony of course is that the 2-sided album format has a built-in space for an ad break: perhaps if the CD had never been developed the ads on Spotify wouldn’t feel nearly so annoying. :)
