This is a blog by Tom Ewing about the intersection of online culture and market research. I work for BrainJuicer in this area: everything on this blog is my own personal viewpoint, rather than BrainJuicer's. Here is an good place to start if you're interested in what I think about all this stuff. Contact me at Tom.Ewing@brainjuicer.com, or via @tomewing on Twitter.
Lenny at Greenbook kindly gave me some space to hype the panel I’m running at the MRS Conference on the 20th March. It will be awesome! (Far more than the photoshop of my SRS BUSINESS MUGSHOT suggests)
As this paragraph hints, its secret ancestor is gloriously boffinish BBC science show of yore THE GREAT EGG RACE, where teams of, essentially, nerds competed to solve a problem by building Heath Robinson style machines.