Blackbeard Blog

This is a blog by Tom Ewing about the intersection of social media and market research. I work for Kantar Operations in this area: everything on this blog is my own personal viewpoint, rather than the view of Kantar Operations, Kantar or any affiliated company. Here is an good place to start if you're interested in what I think about all this stuff. Contact me at Tom.Ewing@kantaroperations.com, or via @tomewing on Twitter.
Oct 20
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abbyjean: how you guys doin’ today? Interesting in that it’s a 6 point definition-based scale which has been turned into an 11 point scale to allow respondents to faff about: “well, I wouldn’t say it was mild, but it’s not interfering with tasks I guess….” - this is good practise I reckon. Obviously I personally reach “bedrest required” at about pain factor 2.

abbyjean:

how you guys doin’ today?

Interesting in that it’s a 6 point definition-based scale which has been turned into an 11 point scale to allow respondents to faff about: “well, I wouldn’t say it was mild, but it’s not interfering with tasks I guess….” - this is good practise I reckon.

Obviously I personally reach “bedrest required” at about pain factor 2.

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