1. 2. The Process Is The Story

    Some of the case studies on offer were more interesting. Kodak, who sponsored the whole event and have put together a free guide to social media practise, talked about how they’d taken a product idea straight from Twitter – implementing specific suggestions, like flexible USB ports and mic jacks, and then crowdsourcing a name. This kind of thing is becoming more common – taking design and useability improvements straight from the user’s mouth online.

    You might argue that they’d have got the insights and information anyway, but that’s not the point – the process here is the story. It’s like the three young filmmakers who got up to tell us about the crowd-funded film they’re making of a Jules Verne novel. You’re not buying a good film, or even the expectation of a good film. You’re buying the experience and warm feeling of participating in something crowd-y.

    That’s not to say the film – or the camera or the Axe pick-up tips Twitter – won’t end up being good. It might be magnificent! But we’re still in talking-dog territory here, where the fact of socialness matters more than the outcome. This won’t last forever, of course. It probably won’t last out 2010.

  1. musicandmedicine reblogged this from blackbeardblog and added:
    Very well stated discussion of why crowd-sourcing is catching on. I personally think it won’t last too long. I think as...
  2. blackbeardblog posted this