This is a blog by Tom Ewing about the intersection of online culture and market research. I work for BrainJuicer in this area: everything on this blog is my own personal viewpoint, rather than BrainJuicer's. Here is an good place to start if you're interested in what I think about all this stuff. Contact me at Tom.Ewing@brainjuicer.com, or via @tomewing on Twitter.
Minitel is really interesting, it’s like that lake in Russia which has its own arsenic-based ecosystem* - this Earth-2 version of the Internet in which vitally important decisions were taken differently i.e.
When I started working in Internet research at Nielsen in the early 00s Minitel was a massive pain in the arse, though. It was really difficult to sell Internet measurement to French clients, because what about Minitel? And it also meant the French internet population behaved completely differently to anywhere else - far slower on the uptake of almost any of the big names.
The article suggests that Minitel came to be seen as a big mistake, but this seems like far too much hindsight to me. The French were WAY ahead of the game - in terms of a wired-up economy - for a good 15 years. If there was a mistake it was in not seeing the writing on the wall earlier, but even then I don’t think native French web businesses suffered much: it just made Amazon.fr, Google.fr etc. happen a bit less speedily. REGRETTE RIEN France!
*I know this was proved to be bullshit, but it’s a nice metaphor, forgive me