“ Do the people who constantly pester us for our opinions care what each and every one of us really thinks? Sort of and not really. What they require are opinions in bulk, so many of them that they can be analysed and averaged out and processed into useful data. Only then can they be sold, and then used to encourage us to buy more stuff. Our judgments matter, but primarily in aggregate, which makes us not so different from the faceless mass of television’s audience as we are sometimes led to believe.
— Laura Miller, How Novels Came To Terms With The Internet
