1. So, I won a prize! The PDF linked to above won Best Paper at the ESOMAR Congress, a terrific honour for me and co-writer Bob Pankauskas of Allstate Insurance. I got a lovely award which someone on Twitter accurately compared to a prop from a Lady Gaga video.

    The paper has a broad theme which hopefully the title outlines pretty clearly - but beneath that it’s a kind of BrainJuicer mixtape with me as MC riffing on beats, er, case studies (Reader’s Voice: Stop the metaphor, granddad) from my colleagues Peter, Kahren, Orlando, et al. So some of these case studies you might have seen or read - if you’re a research nerd! - some you won’t have. And of course Bob provided a lot of business detail from Allstate’s experiences.

     
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