This is a blog by Tom Ewing about the intersection of online culture and market research. I work for BrainJuicer in this area: everything on this blog is my own personal viewpoint, rather than BrainJuicer's. Here is an good place to start if you're interested in what I think about all this stuff. Contact me at Tom.Ewing@brainjuicer.com, or via @tomewing on Twitter.
A new CBS News/ New York Times poll finds that the wording of the question is key when it comes to determining whether Americans support allowing gays to serve in the military.
continue reading… cbsnews
Huh? Why would homosexual have such a
queerstatistically significant connotation.in case there might be possible confusion, it’s as well to point out that the differently worded questions were asked of separate (but, hopefully, essentially similar) groups. no one had the choice, or opportunity, to change their own individual opinion depending on whether the term “homosexuals” or “gay/lesbian” were used.
One flaw in the table is that it doesn’t make it easy to compare the top and bottom questions: 59%/29% for homosexuals “serving” and 70%/19% for gay/lesbian, to be compared against the bottom table.
Word choice is already known to be very important in polling, although it’s especially surprising here given the, one-would-think, closeness of the terms and the consequent range of disparity. Additionally, “somewhat favour” serving sort of bucks the established trend, so it’s a little unfortunate that they didn’t ask the second question in the same way (here is the detail on the poll). We’re only talking of subgroups of about 500 (the margin of error for the full group is given as +/- 3%), but it seems that while more people oppose and less people favour ‘homosexuals’ in the military than ‘gay/lesbians’, more people favour homosexuals “not so strongly”.
Finally, while this might appear like typical “conservative American idiocy”, I wouldn’t be surprised if there was a similar effect in UK/Ireland (no doubt masked by slight different cultural associations of the terms). I mean, although I reckon that I’m intelligent (and progressive) enough to answer the question the same way in either case, I can perceive that the two might have different connotations. Interesting fact: Ireland - yes, we have a military - ensured that lesbians and gay men can serve in the defence forces in 1993, directly after we decriminalised homosexuality. yeah. (oh, but wait, that was ten years before the entire United States…)
Good analysis. Wording wording wording!
fuck the military, but this is an interesting point.
Just another reason people shouldn’t vote on civil rights.
Ugh… It’s not a big deal!!!!!!!!
Americans are apparently in favour of gay men and lesbians, but against homosexuals. Weirdos.
*rofls* its the same thing! HAAAAHAHAHAHAHAHa. Dumbbbbbb.
Huh. My perspective on this is that, first off...term, “homosexuality” has been utilized...
Wow America! dur.
This is how you manipulate people.
Huh. Personally, when I hear the term “homosexual”, all I can think about is that scene at the beginning of Mean Girls....
Pretty interesting.
Reblogged mostly for the hilarious quotation marks. I get why they’re there, but it still looks funny to see...
Fascinating. I wonder if a marriage question has been put to this test yet.